Give your clients a clear picture of the assets nobody else can see
Your clients hold more than public equities and bonds. Private credit, venture, PE/VC fund stakes, direct deals — the illiquid side of their portfolio is often the hardest to track and the easiest for standard reporting tools to ignore. Seraf brings those holdings into one clean, current view, so you can advise on the alternatives side of the book with the same rigor as everything else.
Track and report every illiquid holding
Every illiquid position — private credit, venture, PE/VC funds, and direct deals — tracked in one place.
- Cost basis, capital calls, and distributions in one ledger
- IRR and valuations calculated automatically, per position
- Consistent reporting across every client household — no more per-client spreadsheets
Built for RIAs managing alternatives
Turn scattered documents into clean statements
Aggregate a client's alternative holdings into a single coherent report, instead of a stack of K-1s, capital account statements, and fund notices. Clear allocation, activity, and performance across their private portfolio.
Give clients a portal to see their alts
Clients log in to a clean, current view of their private holdings — valuations, activity, and documents in one place. Fewer “where do we stand on the fund?” emails, and a differentiated experience that justifies your alts expertise.
Run full portfolio administration
Manage the entire back office for illiquid assets: document storage, valuation history, cash-flow tracking, and reporting that stands up to client and compliance scrutiny.
Offload the data management
Let Seraf handle the ongoing capture, structuring, and upkeep of alternative-asset data so your team spends time advising, not chasing fund administrators for statements.
Learn about Managed Data Services →A week in the life of an advisor using Seraf
Why RIAs choose Seraf
Purpose-built for the messy reality of private investments, not retrofitted from a public-markets tool. Whether you manage alts for a handful of high-net-worth households or across your entire book, Seraf scales with you — and keeps the alternatives data clean enough to trust in a client meeting.
Questions we get asked
Do you support K-1s and capital account statements, or do we still track those separately?
Seraf aggregates K-1s, capital account statements, and fund notices into one coherent report per client, instead of leaving them as a stack of separate documents.
Can clients see their own private holdings, or is this only for our team?
Clients get their own portal login to a clean, current view of their private holdings — valuations, activity, and documents in one place.
Can Seraf's team handle the ongoing data entry, or does our team have to maintain it?
Seraf can handle the ongoing capture, structuring, and upkeep of alternative-asset data, so your team spends time advising instead of chasing fund administrators for statements.
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