About Us

At Seraf, we provide powerful, intuitive tools designed to help early-stage investors, venture funds, and angel groups streamline portfolio tracking, data management, and reporting. Our platform simplifies the complexities of investment management, ensuring accuracy, transparency, and efficiency at every step.

Empowering Early-Stage Investors with Smarter Portfolio Management

Smarter Portfolio Management

Track, analyze, and manage your investments with ease. Seraf simplifies data organization and reporting, giving investors clear insights into portfolio performance.

Built for Early-Stage Investors

Designed for venture funds, angel groups, and individual investors, Seraf offers tailored solutions to streamline investment tracking and decision-making.

Reliable & Secure

With robust security and expert support, Seraf ensures your investment data is protected, accessible, and always up to date.

Our Story

Seraf was founded in 2013 by Hambleton Lord and Christopher Mirabile, long-time angel investors and co-directors of Launchpad Venture Group. Early in their investing careers, they discovered that to achieve returns, they had to pay attention to the details: track company progress, analyze key performance metrics, and monitor upcoming events like warrant expirations and escrow payouts.


They also learned that diversification into a large number of companies is key to success. So as their portfolios grew, documents and investor reports started to pile up, and the problem snowballed with follow-ons, note conversions, and tax deadlines. After many years of tracking their portfolios with spreadsheets, they felt this pain acutely, and saw it happening to their peers as well. Having spent most of their careers in the software industry, they set out to build a powerful portfolio solution to address the challenges of managing and valuing early stage investments. They launched Seraf in the spring of 2014.


And because they were passionate about investing in startups and sharing their knowledge with others, later that year they introduced The Seraf Compass to provide education and insights on all aspected of early stage investing. The Compass is an award-winning collection of free tools, articles, eBooks, interviews and videos, organized into advanced courses & topics.


As the customer base grew, so did the demand for tools to manage the pre-investment process. Therefore, in 2022, Seraf launched a deal flow solution, providing a natural product extension to its renowned portfolio management platform and giving teams a way to efficiently usher deals from sourcing to exit, all in one place.

In 2023, the founders decided it was time to take a step back and entrust the future of Seraf to a new team which could inject fresh ideas and ensure a future of continued growth, expansion and innovation for its customers. After careful consideration, Seraf was sold to Harriet Ventures.


Today, thousands of VCs, funds, angel groups, family offices, accelerators and angel investors around the world use the platform, making it the leader in early stage portfolio management. Welcome to Seraf. We love it, our customers love it, and we hope you will too.

Seraf Leadership

Alycia Doxon
Chief Executive Officer
Taylor Carr
Chief Strategy Officer
Hilary Bialek
Director of Customer Success
Kristen Handberry
Operations Associate